Senior Product Designer
I lead design for complex products—from ambiguity to measurable outcomes.
Senior Product Designer partnering with Product and Engineering to decide what to build, design how it works, and ship experiences people adopt. Most recently, I led Kajabi’s consolidated Marketing Tools team and took Creator Studio from 0→1 through GA.
Selected work
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AI Creator Tools · Kajabi
Turning creator content into a marketing funnel
131 paid in ~2 wks · 17.2k assets · 43% of beta replaced tools
Kajabi’s first monetized AI-generation product — turning one existing asset into an editable marketing funnel that sounds like the creator.
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Email A/B Testing · Kajabi
Email A/B testing as a learning loop for small lists
Learning-loop A/B · pattern reused on landing pages
Creators set the win rule and fallback, without claiming certainty the data can’t support.
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Automations 2.0 · Comment to DM · Kajabi
Turning Instagram engagement into multi-channel nurture
Comment to DM shipped · Visual Editor eng-ready handoff
Platform-safe Instagram capture plus Kajabi’s first Visual Editor — so DM → email → SMS → offer lives in one canvas instead of ManyChat trees.
