Senior Product Designer
I design 0→1 through ambiguity, trade-offs, and outcomes.
Taking product bets from strategy to shipped — most recently Kajabi's first monetized AI-generation product.
Selected work
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AI Creator Tools · Kajabi
Turning creator content into a marketing funnel
131 paid in ~2 wks · 17.2k assets · 43% of beta replaced tools
Kajabi’s first monetized AI-generation product — turning one existing asset into an editable marketing funnel that sounds like the creator.
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Email A/B Testing · Kajabi
Email A/B testing as a learning loop for small lists
Learning-loop A/B · pattern reused on landing pages
Creators set the win rule and fallback, without claiming certainty the data can’t support.
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Automations 2.0 · Comment to DM · Kajabi
Turning Instagram engagement into multi-channel nurture
Comment to DM shipped · Visual Editor eng-ready handoff
Platform-safe Instagram capture plus Kajabi’s first Visual Editor — so DM → email → SMS → offer lives in one canvas instead of ManyChat trees.
